Here's this year's lamb ad, from the Monkeys for Meat & Livestock Australia (MLA). It shows us a shadow organisation called Lambalytica, which massively violates privacy in order to encourage consumption of crocodile steaks.
Ad Nut kids. It's about lamb. It's serviceable, Ad Nut supposes, although it's also clear the creators have chosen to avoid controversies like they've courted in the past. They've even decided not to affiliate the ad explicitly with the problematic Australia Day holiday. That choice is probably the best part of this year's effort.
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