Aug 5, 2019

Why Thailand really likes all things Japanese

From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.

Nov 20, 2018

Nissan's Ghosn scandal: The brand impact

The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.

Mar 28, 2018

Mitsubishi taps Critical Mass as first global digital agency

Agency tasked with "developing a new digital ecosystem" for Mitsubishi’s global customer base.

Aug 26, 2016

Mitsubishi Heavy Industries takes soft approach for global growth

Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.

Dec 10, 2010

Toyota, Mitsubishi vie for Thailand's car market

BANGKOK - Thailand, which aims to become one of the top 10 car-producing countries in the world within five years, has attracted US$265-535 million in investment from car companies Toyota and Mitsubishi Motors.