millward brown

Jul 7, 2016

MNCs and local brands have equal opportunity in Myanmar: BrandZ

WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.

Feb 3, 2016

Will header bidding shake up the programmatic power balance?

SINGAPORE - The introduction of header bidding, also known as advanced bidding or pre-bidding, is about to complicate the programmatic landscape, but publishers might regain some control in the process.

Jan 6, 2016

Millward Brown claims tool extracts actionable insights from digital noise

SINGAPORE - Millward Brown has launched an advanced analytics offering, Digital Behaviour Analytics (DBA), across 10 markets in Asia-Pacific.

Nov 16, 2015

Facebook more efficient in driving impact than TV, says study

SINGAPORE - In its continuing bid to demonstrate value and snag a slice of traditional advertising spend, Facebook has released a study conducted in partnership with marketing research agency Millward Brown.

Jun 12, 2015

Keep it human in the digital age: Millward Brown

HONG KONG - Technology will eventually give every marketer the ability to target consumers with precision. Nigel Hollis, global analyst at Millward Brown, believes that at that point, digital brand marketing will reach a stalemate.

May 28, 2015

To be a top brand, it pays to be techie...and Chinese

Eastern brands triumph, while Apple edges Google for first time, in the latest BrandZ ranking of brand value.