HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.
NEW YORK - McCann Worldgroup has promoted Charles Cadell to president of McCann Worldgroup Asia-Pacific and Prasoon Joshi to president of McCann Worldgroup South Asia.
TOKYO – McCann Worldgroup has appointed Yasuyuki Katagi as CEO, president and representative director of McCann Erickson Japan and McCann Worldgroup Japan.
ASIA-PACIFIC - McCann Worldgoup global CEO Nick Brien is set to announce a major restructure of the IPG business, as part of which regional director Michael McLaren will relinquish his Asia-Pacific responsibilities after less than a year in the job to focus on the Japan market.
With the proposed roll-out of Cheil's Beattie McGuinness Bungay (BMB) agency brand in Asia-Pacific later this year, the region will finally start to see what the Korean giant has in mind for its expensive acquisition. Here is what four industry experts had to say.
TOKYO - McCann Worldgroup has appointed managing director of McCann Erickson Japan, Marc Kremer (pictured), as representative director and president of MRM Worldwide in Japan, replacing Masayoshi Tadami.
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