Digital is still at the black-and-white TV stage: McLaren
HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.
McCann promotes Cadell and Joshi to lead Asia-Pacific
NEW YORK - McCann Worldgroup has promoted Charles Cadell to president of McCann Worldgroup Asia-Pacific and Prasoon Joshi to president of McCann Worldgroup South Asia.
Updated: McCann Worldgroup confirms new leadership structure in Japan
TOKYO – McCann Worldgroup has appointed Yasuyuki Katagi as CEO, president and representative director of McCann Erickson Japan and McCann Worldgroup Japan.
Nick Brien announces new leadership structure at McCann Worldgroup
ASIA-PACIFIC - McCann Worldgoup global CEO Nick Brien is set to announce a major restructure of the IPG business, as part of which regional director Michael McLaren will relinquish his Asia-Pacific responsibilities after less than a year in the job to focus on the Japan market.
Will Cheil's reputation be enough for BMB to stake a claim in Asia?
With the proposed roll-out of Cheil's Beattie McGuinness Bungay (BMB) agency brand in Asia-Pacific later this year, the region will finally start to see what the Korean giant has in mind for its expensive acquisition. Here is what four industry experts had to say.
McCann Worldgroup names Marc Kremer as president of MRM Worldwide Japan
TOKYO - McCann Worldgroup has appointed managing director of McCann Erickson Japan, Marc Kremer (pictured), as representative director and president of MRM Worldwide in Japan, replacing Masayoshi Tadami.
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