medicine

Jan 20, 2021

5 health-tech trends from this year’s CES

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

Jun 1, 2020

What does COVID-19 mean for healthcare comms?

The pandemic could signal dramatic changes for the industry, including a depletion of physical congresses and the rise of telehealth.

Apr 20, 2018

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

May 28, 2014

Yunnan Baiyao breaks into digital marketing with Arkr Digital

KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.

Mar 15, 2011

CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image

CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.