medicine
Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
What does COVID-19 mean for healthcare comms?
The pandemic could signal dramatic changes for the industry, including a depletion of physical congresses and the rise of telehealth.
Why a niche pharma publisher is getting business from BMW
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
Traditional Chinese medicine's healthy mix of history and modernity
TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.
Yunnan Baiyao breaks into digital marketing with Arkr Digital
KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.
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