The pandemic could signal dramatic changes for the industry, including a depletion of physical congresses and the rise of telehealth.
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.
KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.
CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.
Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.
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