EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
TODAY'S EDITION
February 04, 2026
Latest
Welcome to the new Campaign Asia-Pacific
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
Publicis hits record profit margin, adds 5800 staff and hikes cash bonuses 8%
Revenues grew 5.6% in 2025, well ahead of rivals.
Five APAC leaders among Cannes Lions 2026 jury presidents
The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
PR Awards Asia-Pacific 2026 open for entries
Entries due by April 14 and submissions must cover work from January 2025 to April 2026.
The Knowledge
Lloyds chief marketer: Scrapping agency models, AI experiments and banks promoting a 'better future'
Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.
HSBC CMO John McDonald to chair Campaign’s Global Agency of the Year Awards
Bank's top global marketer will lead judging panel for sixth edition of awards.
WPP consults with shareholders on boosting Cindy Rose's pay
Compensation policy will be voted on at AGM.
The Knowledge
Japan: the art of making things too well
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
PHD wins global media remit for Mandai Wildlife Group
Publicis Media’s Spark Foundry was the incumbent agency.
Pinterest appoints Meta’s Damian Kim as VP APAC enterprise sales
Kim will help drive regional growth as Pinterest reports over 80% of users now outside North America.
Campaign Indonesia’s inaugural Power List: The marketers shaping Indonesia today
A definitive list of the 20 most influential marketing leaders in Indonesia.
SEE ALL NEWS
The Work
Promoted content
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
The Global View
