ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
TOP OF THE CHARTS: Only print is pegged to be deflationary in Asia-Pacific, according to ECI's revised 2020 media inflation report.
SHANGHAI - A slowdown in the Chinese economy has affected everyone, including media owners. A new report from marketing consultancy R3 highlights shifts in media inflation and budget spend.
BEIJING – R3’s latest bi-annual study on media inflation in China says marketers’ budgets are set to only increase 7 per cent on average this year, with net inflation outpacing their own budget increases.
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