The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.
SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.
GUANGZHOU - Ann Chan, GM of Starcom Guangzhou, is leaving the agency at the end of August after eight years of service, and her job will be taken up by deputy GM Ellen To.
HONG KONG - Starcom MediaVest Group (SMG) has promoted Andrew Wong (pictured) to Hong Kong general manager.
SHANGHAI - London-based print and digital media agency John Brown has named 15-year Hong Kong ad industry veteran Anthony Yang as the managing director for its Shanghai office. He came aboard 3 July.
HONG KONG - Digitas has imported Paris-educated Guillaume Merlen for its newly-created role of executive creative director for Hong Kong.
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