mc saatchi performance

Jun 27, 2023

M&C Saatchi Performance elevates Kabeer Chaudhary to global CEO position

Chaudhary will continue to be based in Singapore and lead the agency where he started out as a regional manager more than eight years ago.

Jun 20, 2022

Mental health: Why brands should take a stand

According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for something bigger than just the products and services they sell.

Mar 3, 2022

What's behind the boom in social commerce in Southeast Asia?

M&C Saatchi Performance delves into the growth drivers of social commerce, the profile of social shoppers in the region, the purchase trends across categories, and the pain points for marketers.

Jun 4, 2020

COVID drove big ecommerce shifts, but what trends will stick?

CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.

Apr 8, 2020

WFH diary: Trying to hide from my toddler and using my dressing table as a work desk

The business development manager, APAC at M&C Saatchi Performance has happily gone from running to work to haring after her 18-month-old son.