According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for something bigger than just the products and services they sell.
M&C Saatchi Performance delves into the growth drivers of social commerce, the profile of social shoppers in the region, the purchase trends across categories, and the pain points for marketers.
CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.
The business development manager, APAC at M&C Saatchi Performance has happily gone from running to work to haring after her 18-month-old son.
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