Programmatic company opens office in Jakarta, announces five launch partners in market.
The offering covers Southeast Asia, Australia and New Zealand.
After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.
SINGAPORE - Agencies shouldn’t try to be tech companies and are starting to back away from the attempt, according to Matt Harty, who has just announced his move from Experian to DSP The Trade Desk.
SINGAPORE – When it's possible to map and follow the consumer on just about every stage of the online customer journey, it seems really limited that creatives prefer to focus on just one message to sell, said Matt Harty, general manager of Accuen Asia-Pacific at Annalect Group during the Tech Talk stream at Spikes Asia 2013.
SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.
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