During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.
INDIA - IPG Mediabrands has acquired Interactive Avenues, an independent full-service digital agency with 200 employees across offices in Mumbai, Delhi and Bangalore.
TOKYO - Taro Fujinaka has been appointed to helm and launch the Mediabrands Audience Platform (MAP), which combines Reprise Media and Cadreon in Japan.
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