Jan 24, 2021

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Dec 24, 2019

Beauty marketing trends in 2020 that will boost your KOL game

These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.

Dec 17, 2019

Girls just want to have fun and…look cute when they’re tipsy?

A new makeup line brought to you by intoxication and shame.

Oct 30, 2019

Male beauty products see eye-popping growth in China

TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.

Dec 7, 2012

Initiative handles the return of British beauty brand Boots to Hong Kong

HONG KONG - Britain's pharmacy-led beauty brand Boots has been looped back into the local drugstore market with Initiative handling outdoor, PR and social media management for the brand's new beginnings.

Aug 23, 2011

Avon hires StartJG for a make-over of its cosmetics brands

ASIA-PACIFIC - Avon has given StartJG the creative business for its Avon Color and Simply Pretty cosmetics brands in Asia.