These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.
A new makeup line brought to you by intoxication and shame.
TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.
HONG KONG - Britain's pharmacy-led beauty brand Boots has been looped back into the local drugstore market with Initiative handling outdoor, PR and social media management for the brand's new beginnings.
ASIA-PACIFIC - Avon has given StartJG the creative business for its Avon Color and Simply Pretty cosmetics brands in Asia.
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