From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.
Mailman will become part of Endeavor's full-service agency 160over90, while Mailman subsidiary Seven League will be incorporated into IMG.
In the world of sports content and marketing, it's clear who the winners and losers are.
During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.
The digital agency’s crib in Xuhui has a brand-new studio complete with a green screen.
Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.
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