In the world of sports content and marketing, it's clear who the winners and losers are.
During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.
The digital agency’s crib in Xuhui has a brand-new studio complete with a green screen.
Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.
China-based agency claims its purchase of a European firm is a "first of its kind" deal.
GLOBAL - Not all countries get it right with destination marketing to the Chinese. A Mailman report has found that many of the world's tourism boards fail to meet the demands of Chinese social-media users, and some even have fake engagement.
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