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How is COVID-19 affecting sporting content and ad spend?
In the world of sports content and marketing, it's clear who the winners and losers are.
Supportive actions and messages for China pay off for football clubs
During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.
Best spaces to work: Mailman Shanghai
The digital agency’s crib in Xuhui has a brand-new studio complete with a green screen.
Mailman wins La Liga, hires Asia VP, opens Singapore office
Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.
Mailman takes US$15 million stake in European sports consultancy
China-based agency claims its purchase of a European firm is a "first of its kind" deal.
US best at engaging with Chinese tourists; HK and Singapore, not so much
GLOBAL - Not all countries get it right with destination marketing to the Chinese. A Mailman report has found that many of the world's tourism boards fail to meet the demands of Chinese social-media users, and some even have fake engagement.
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