ASIA PACIFIC - In Magna Global’s latest Global Media Suppliers Advertising Revenue Forecasts report, the Asia Pacific region is now accounts for 30 percent of global spend, and will continue on its growth trajectory despite an overall economic slowdown.
SINGAPORE—Digital is growing fast in Asia-Pacific with a lot of excitement around programmatic trading, but there are still hurdles that need to be cleared to unlock spend, says Magna Global Intelligence.
ASIA-PACIFC - In separate forecasts released today, two rival media agencies reflect on the year gone by and make their predictions for 2015, reaching the same conclusions. Well almost.
ASIA-PACIFIC - Advertising revenue in Asia-Pacific is expected to grow 7.6 per cent in 2014 to $150 billion, a decline from December’s 8.4 per cent estimate, according to the latest report from Magna Global.
ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.
Highlights from Magna Global's report on the state of programmatic buying in Asia, including country forecasts to 2018. Please see the related-article link below for additional details.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins