As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.
BRAND HEALTH CHECK: French luxury brand is hoping restricted availability and higher-end goods will create desire.
French haute couture brand Louis Vuitton has collaborated with British artist Billie Achilleos to turn its small leather goods into animals such as a grasshopper, panda, chameleon and beaver. Titled "Traveling Curiosities," the touring exhibition appeared in Dalian, China, last month and is now in the MixC Shopping Mall in Shenzhen until 19 May.
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