li na

Nov 20, 2015

Sports hero Li Na is not the hero in this Mercedes-Benz ad

CHINA - Mercedes-Benz has made an interesting choice in a new China campaign featuring tennis superstar Li Na—by positioning her husband as the hero.

Jul 16, 2015

China’s sports heroes: Tired, retired, but still getting hired

The Chinese sports system focuses all its efforts on an elite minority instead of encouraging a broad sporting culture. It’s short-sighted and defines success much too narrowly. Brands are making the same mistakes, writes Sam Gaskin of Flamingo.

Jun 28, 2011

HSBC undertakes Chinese grassroots tennis push

LONDON - HSBC is upping its presence into grassroots tennis, by launching an initiative to help promising Chinese tennis players.

Jun 24, 2011

Mercedes-Benz signs Li Na as its first Chinese global brand ambassador

BEIJING - After becoming the first Asian player to win the French Open last month, tennis star Li Na has now signed up as the first Chinese global brand ambassador for Mercedes-Benz, with a locally driven campaign on the way.

Jun 8, 2011

Industry rates French Open winner Li Na's star power

HONG KONG - On 4 June, Li Na became the first Chinese tennis player to win The French Open. Campaign asked a number of local industry figures whether she has the same star quality as popular sporting brand ambassadors Yao Ming and Liu Xiang.