lee nugent

Feb 25, 2020

Singaporean brand releases offensive ad, berates users for complaining

A classic lesson in how not to manage a crisis.

Mar 1, 2019

Merged Text100 and Bite rebrand as Archetype

New name reflects an intention to set a standard for the next generation of global agencies, according to the company.

Jan 12, 2017

Text100 makes global, APAC leadership changes

Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.

Sep 8, 2016

Why you should adopt a 'tradigital' mindset

The lines between traditional and digital marketing are now so blurred that we all know that we need to take a more integrated approach to building brands and growing businesses, says Lee Nugent of Text100 APAC.