A classic lesson in how not to manage a crisis.
New name reflects an intention to set a standard for the next generation of global agencies, according to the company.
Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.
The lines between traditional and digital marketing are now so blurred that we all know that we need to take a more integrated approach to building brands and growing businesses, says Lee Nugent of Text100 APAC.
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