Amin is rising through the ranks at Kraft Heinz, carrying support for gender equality to an expanded Asia-wide mandate.
Food giant will also increase working media spend by 30%, with even bigger boost for key brands.
New CEO to back flagship brands in turnaround.
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
Miguel Patricio took control at the struggling food company on 1 July.
Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.
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