kraft heinz

Jun 29, 2020

Asia-Pacific Power List 2020: Dhiren Amin, Kraft Heinz

Amin is rising through the ranks at Kraft Heinz, carrying support for gender equality to an expanded Asia-wide mandate.

Feb 17, 2020

Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19

Food giant will also increase working media spend by 30%, with even bigger boost for key brands.

Nov 2, 2019

Kraft Heinz to shake up media spend and cut product launches

New CEO to back flagship brands in turnaround.

Sep 30, 2019

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

Aug 9, 2019

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.

Nov 30, 2018

Cooking with data

Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.