Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.
As the company returns to operating profit, it is focusing on expanding the capabilities of 12 in-house agencies serving 30 locations worldwide to improve the quality and efficiency of its marketing activities.
The campaign enables consumers to save a full recipe in a click, and to shop branded ingredient lists in Samsung's Whisk food app.
The FMCG marketer has captured growth in the competitive soy sauce category in China and continues to tackle gender inequality in his purpose-driven work and industry contributions.
Appointment covers Master Soy Sauce, Heinz Western Sauces and Heinz Infant Nutrition.
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