kraft heinz
Kraft Heinz's CMO on marketing Western sauces to a Chinese audience
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics
Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.
As business improves, Kraft Heinz boosts marketing focus
As the company returns to operating profit, it is focusing on expanding the capabilities of 12 in-house agencies serving 30 locations worldwide to improve the quality and efficiency of its marketing activities.
Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok's Jump
The campaign enables consumers to save a full recipe in a click, and to shop branded ingredient lists in Samsung's Whisk food app.
Asia-Pacific Power List 2021: Dhiren Amin, Kraft Heinz
The FMCG marketer has captured growth in the competitive soy sauce category in China and continues to tackle gender inequality in his purpose-driven work and industry contributions.
Kraft Heinz picks BBH in China
Appointment covers Master Soy Sauce, Heinz Western Sauces and Heinz Infant Nutrition.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
