kraft heinz

Dec 8, 2021

Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics

Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.

Aug 5, 2021

As business improves, Kraft Heinz boosts marketing focus

As the company returns to operating profit, it is focusing on expanding the capabilities of 12 in-house agencies serving 30 locations worldwide to improve the quality and efficiency of its marketing activities.

Jul 9, 2021

Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok's Jump

The campaign enables consumers to save a full recipe in a click, and to shop branded ingredient lists in Samsung's Whisk food app.

Jun 17, 2021

Asia-Pacific Power List 2021: Dhiren Amin, Kraft Heinz

The FMCG marketer has captured growth in the competitive soy sauce category in China and continues to tackle gender inequality in his purpose-driven work and industry contributions.

Sep 8, 2020

Kraft Heinz picks BBH in China

Appointment covers Master Soy Sauce, Heinz Western Sauces and Heinz Infant Nutrition.

Aug 24, 2020

Kraft Heinz retains Starcom for $700m US media account

US is biggest part of global business.