Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.
Ogilvy Shanghai's new campaign scales new heights of vagueness.
Branded content series will be run online on BBC's culture site and later on air for BBC World News.
GLOBAL – Korean Air is the first major Asian brand to advertise on Monocle magazine’s 24-hour radio service, Monocle 24, which launched on Monday.
SEOUL – Korean Air has launched a domestic TV campaign for the new year to draw attention to the company’s rapid growth and its naming as the ‘World’s best cargo airline’ by the Air Transport Association (IATA).
At the annual Digital Leaders' Forum on 15 October, Cheil Worldwide brought the topic of ‘24/365: Era of life share’ into discussion. A total of 200 guests attended the event at Cheil’s i-sky lounge, from brands such as Korean Air, Samsung Electronics and Woongjin.
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