korean air

Sep 3, 2019

Taiwan consumers drive FMCG growth despite economic headwinds

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

Sep 6, 2018

This Korean Air ad has first-class style but economy copy

Ogilvy Shanghai's new campaign scales new heights of vagueness.

Jul 4, 2017

Korean Air explores heart of Korean culture with BBC series

Branded content series will be run online on BBC's culture site and later on air for BBC World News.

Oct 21, 2011

Monocle 24 offers viable audio platform to premium advertisers

GLOBAL – Korean Air is the first major Asian brand to advertise on Monocle magazine’s 24-hour radio service, Monocle 24, which launched on Monday.

Jan 10, 2011

Korean Air touts superior status as cargo carrier

SEOUL – Korean Air has launched a domestic TV campaign for the new year to draw attention to the company’s rapid growth and its naming as the ‘World’s best cargo airline’ by the Air Transport Association (IATA).

Oct 18, 2010

Cheil Worldwide hosts annual Digtial Leaders Forum

At the annual Digital Leaders' Forum on 15 October, Cheil Worldwide brought the topic of ‘24/365: Era of life share’ into discussion. A total of 200 guests attended the event at Cheil’s i-sky lounge, from brands such as Korean Air, Samsung Electronics and Woongjin.