kim walker

Jul 31, 2014

Five ways to really piss-off older people with bad advertising

Two-thirds of consumers above the age of 45 believe advertising is neither attuned to their needs nor entertaining. Brands and agencies can start to fix that by not making the following mistakes.

May 30, 2014

Advertising to older consumers: 7 strategies that work

Examples of tried-and-true techniques for speaking to older consumers.

Jan 24, 2014

Aprais appoints Ogilvy veteran Royce Yuen to lead Greater China effort

GREATER CHINA - Aprais, a global independent consultancy that specialises in relationships between clients and agencies, has appointed Royce Yuen, a seasoned ad man and former group chairman of Ogilvy Hong Kong and Southern China, to be its first chairman for Greater China.

Oct 7, 2013

Will Heineken reach drinkers that other beers can’t reach?

Marketing to older consumers does not mean concocting products specifically for the ageing demographic.