Behind Tokopedia's dreamlike rise in Indonesia is Mintaraga and his marketing team, which pulls off campaigns and brand endorsements with calculated precision.
JAKARTA - Jakarta Monorail has handed its branding, advertising, events, PR and digital marketing duties to XM JWT, a new joint venture created by JWT Jakarta and digital agency XM Gravity.
Campaign Asia-Pacific speaks with Kevin Mintaraga, co-founder of Jakarta-based Magnivate (now XM Gravity) about the quick rise of his company, the future of digital and mobile advertising in Indonesia and attracting and retaining digital talent.
JAKARTA - XL Axiata, one of the largest telecommunications companies in Indonesia, has appointed XM Gravity as its digital agency-of-record.
JAKARTA - XM Asia Pacific, a division of JWT, has completed its acquisition of digital and social-media marketing agency PT Magnivate Group, extending XM's reach into Indonesia.
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