The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.
Edelman hosted a lively party on 15 April to debut its newly renovated digs in Hong Kong's Central Plaza (which is, oddly, located in Wan Chai). In attendance were Asia-Pacific president and chief executive David Brain, as well as a number of global leaders. The opening was marked in traditional Hong Kong style with a whole roast pig.
GLOBAL – In the past year, 60 per cent of people around the world have opted to stop buying, or started buying less, from a company due to poor perceptions of the behaviour of the brand’s leaders, according to a recent study by public relations firm Ketchum.
HONG KONG - To mark the 10th anniversary of the popular Japanese children's figure Rilakkuma, 7-Eleven has launched a themed marketing campaign to drive visits and sales among fans and collectors.
HONG KONG – Ketchum has realigned its leadership team, appointing CEO Ray Kotcher as chairman and president Rob Flaherty as CEO.
HONG KONG & China - Thomas G. Mattia, former global head of communications for Coca-Cola, has been named new chair of Edelman China. Meanwhile Ketchum has announced the appointment of Jane Morgan as vice-president, brand practice at Ketchum Hong Kong.
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