Better together: How brands can use partnerships and collaborations to push boundaries
Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Asia-Pacific Power List 2022: Karen Ngui, DBS
Ngui is a strong proponent of building the bank’s purpose from the inside out, anchored by a clear vision to build a diverse and healthy workforce.
Why DBS wants to be seen as a tech startup rather than a bank
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
Asia-Pacific Power List 2021: Karen Ngui, DBS
Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.
Asia-Pacific Power List 2020: Karen Ngui, DBS
While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.
Watch: DBS marketing chief on immersive content
Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
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