karen ngui

Jul 27, 2022

Asia-Pacific Power List 2022: Karen Ngui, DBS

Ngui is a strong proponent of building the bank’s purpose from the inside out, anchored by a clear vision to build a diverse and healthy workforce.

Jul 7, 2022

Why DBS wants to be seen as a tech startup rather than a bank

DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.

Jun 17, 2021

Asia-Pacific Power List 2021: Karen Ngui, DBS

Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.

Jun 29, 2020

Asia-Pacific Power List 2020: Karen Ngui, DBS

While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.

Mar 14, 2019

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.