With a mindset of a start-up and commitment to sustainability, Ngui’s team is driving DBS to success in Singapore’s rapidly evolving business landscape.
Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Ngui is a strong proponent of building the bank’s purpose from the inside out, anchored by a clear vision to build a diverse and healthy workforce.
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.
While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.
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