While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.
Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
SINGAPORE - DBS Bank, which operates in Singapore, India, Indonesia, Hong Kong, Taiwan and China, this week begins rolling out a branding campaign with the new tagline 'Igniting possibilities, sparking joy”.
SINGAPORE – The Lion City’s largest bank, DBS, has unveiled its SG$30 million campaign for the first half of next year.
SINGAPORE - DBS Bank has appointed Tribal DDB as its creative agency-of-record in Singapore and Hong Kong with effect from 1 October, following a competitive pitch between three shortlisted agencies including BBDO and Rocket Asia, a WPP-owned outfit.
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