karen ngui

Jun 17, 2021

Asia-Pacific Power List 2021: Karen Ngui, DBS

Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.

Jun 29, 2020

Asia-Pacific Power List 2020: Karen Ngui, DBS

While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.

Mar 14, 2019

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

Nov 20, 2014

DBS set to roll out $25 million regional campaign

SINGAPORE - DBS Bank, which operates in Singapore, India, Indonesia, Hong Kong, Taiwan and China, this week begins rolling out a branding campaign with the new tagline 'Igniting possibilities, sparking joy”.

Dec 13, 2010

DBS unveils US$22m regional branding campaign

SINGAPORE – The Lion City’s largest bank, DBS, has unveiled its SG$30 million campaign for the first half of next year.

Aug 31, 2010

DBS Bank partners with Tribal DDB in Hong Kong and Singapore

SINGAPORE - DBS Bank has appointed Tribal DDB as its creative agency-of-record in Singapore and Hong Kong with effect from 1 October, following a competitive pitch between three shortlisted agencies including BBDO and Rocket Asia, a WPP-owned outfit.