jordan

Nov 17, 2022

Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China

What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.

Mar 4, 2014

Smash-hit TV drama sustains 'Korean wave' across Asia

HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.