john hegarty

Jul 16, 2024

AnalogFolk turns male creative leaders into women in provocative campaign

'Jane Hegarty', 'Davina Droga' and 'Nelly Leonard' feature in AnalogFolk's diversity drive.

Jan 12, 2022

John Hegarty: The future of talent is about fluidity

Freelance talent finder Genie hopes to aid the creation of a diverse workforce.

Apr 30, 2021

The future of great creative must be permanent, not transient

Advertising legend John Hegarty has backed an AI platform that matches briefs to freelance creatives. But long-term brand success and great creativity won't come from a freelance model, Who Wot Why's co-founder argues.

Apr 21, 2021

Can in-housing produce consistently strong creative work?

In-housing was recently praised by BBH co-founder John Hegarty.

Apr 14, 2021

John Hegarty invests in freelance matchmaking service Genie

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".

Aug 5, 2020

Sir John Hegarty would like to see you. Yes, you

A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.