BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.
The term 'Big Data', like many terms glommed onto by marketers, has jumped the shark.
CANNES – Thirty years ago, on April 1, two maverick agencies, BBH and Wieden+Kennedy, were born on different continents with striking similarities beyond the twin birth dates.
GLOBAL - Sir John Hegarty, BBH founder and worldwide creative director, will receive the first-ever Lion of St Mark award at this year’s Cannes Lions International Festival of Creativity. The new award celebrates and honours “a long and outstanding contribution to creativity in communications,” organisers said.
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