Freelance talent finder Genie hopes to aid the creation of a diverse workforce.
Advertising legend John Hegarty has backed an AI platform that matches briefs to freelance creatives. But long-term brand success and great creativity won't come from a freelance model, Who Wot Why's co-founder argues.
In-housing was recently praised by BBH co-founder John Hegarty.
BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.
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