iwd

Mar 23, 2021

After 100 years of tampon and pad marketing, brands are still struggling to embrace periods

A visual feature charting 100 years of marketing from two of the world's biggest feminine care brands, Kotex and Tampax, shows how long it has taken to break the taboo of periods.

Mar 10, 2021

5 homegrown brands that represented International Women’s Day in China

Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.

Mar 10, 2021

KFC Gaming tells Burger King to delete ‘women belong in the kitchen’ tweet

Burger King’s top marketer says its meaning was lost in translation but it is ‘learning for the next time'.

Mar 10, 2021

Advertisers, stop trying to make women 'confident'

So many brands want to 'empower' women and give them confidence, but this is its own form of stereotypical advertising, Dentsumcgarrybowen's joint ECD says.

Mar 8, 2021

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

Mar 8, 2021

What brands should and should not do on International Women’s Day

Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.