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How marketers are trying to recast gender stereotypes in ecommerce
Marketers are grappling with how to reach consumers in the categories they spend the most time and money in, while subverting gender stereotypes in their ecommerce campaigns.
A ‘future nostalgia’ mindset will help overcome age bias in marketing
Women in their 40s and above need not be doubtful about adapting to shifts in tech and marketing—all it takes is a recast of how people of all ages can learn off each other, according to Unilever’s digital director.
Women are exhausted, isolated and burned out: Berlin Cameron study
Two-thirds of women report feeling burnt out in the past week, according to a study from Berlin Cameron and Kantar for International Women’s Day.
Gerety Awards jurors on female-centred work that has meaning for them
We asked three 2022 Asian jurors of the Gerety Awards, which views creative work from the perspective of women, to each share a piece of work that deserves recognition and tell us why.
How representation is commodified
The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?
The many roles brands can play in elevating women’s sport
Brands are often uncertain about how to truly leverage women’s sport for the good of business and community. Two leaders at CSM have a few suggestions.
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