israel
How the Israel-Hamas war is affecting ad spend
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand
Brand owner is continuing to put more money into media.
Talking birds and failing marriages: Israel's appeal to Japanese OLs
TOKYO - The Embassy of Israel in Japan has launched an unorthodox campaign to attract Japanese tourism to the country and dispel concerns around security.
Country branding: Malaysia's slogan not plagiarized, just too obvious
SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.
Qoros hands BBH China its global creative account
SHANGHAI - BBH China has won the global account for Chinese car brand Qoros after a two-month pitch process that involved W+K, and HS Ad, among other contenders.
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