SINGAPORE - To introduce the OCBC Voyage Credit Card and its value proposition to the local market, Isobar reframed the way frequent-flier miles are viewed, suggesting that redeeming them doesn’t have to be as big a headache as you think.
SINGAPORE - Chandra Barathi has been appointed as head of technology at Ogilvy & Mather Singapore, and vice president, technology for OgilvyOne Asia Pacific, effective immediately.
SHANGHAI - Having spent the past five years as client business director at Carat China, Rohan Lightfoot (罗安来) will move into a new role of integrated business director for Isobar Asia Pacific as of 1 May.
SINGAPORE - Aegis has acquired a minority share in award-winning digital agency The Upper Storey (TUS) which becomes part of Isobar Asia Pacific and rebrands as TUS Isobar.
JAKARTA - Aegis Media has teamed with Mediatrac in launching Isobar Indonesia to tap into the country's huge mobile market and digital growth potential.
ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins