ipa

Nov 24, 2020

Five agency-brand models will define 2020s, UK's IPA finds

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

Aug 11, 2020

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.

Aug 3, 2020

Account managers could be ‘squeezed out’ of agencies, UK industry report warns

“No one has really explained what the account management team does,” said one procurement lead.

Jan 13, 2020

British advertisers condemn Facebook's refusal to ban or fact-check micro-targeted political ads

Google and Twitter have both made moves to stem lies in political advertising.

Mar 4, 2019

UK advertising independents to woo more Chinese money

China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.

Aug 15, 2017

IPA UK: Google and Facebook are not moving fast enough to tackle ad problems

The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.