Google and Twitter have both made moves to stem lies in political advertising.
China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.
The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.
BEIJING - The China Advertising Association has signed a memorandum of understanding with the UK's Institute of Practitioners in Advertising to launch a research and development service for Chinese brand owners seeking to go global.
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