ipa
IPA names Josh Krichefski as next president
Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.
UK ad industry joins tributes in mourning for The Queen
Media owners have suspended some or all advertising.
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Well-executed purposeful ads are ‘incredibly effective’, IPA research shows
Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.
Five agency-brand models will define 2020s, UK's IPA finds
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
It's do-or-die time for account management
With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.
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