Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.
“No one has really explained what the account management team does,” said one procurement lead.
Google and Twitter have both made moves to stem lies in political advertising.
China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.
The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.
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