ipa
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
Pay-to-play pitches putting fair competition at risk, global agency body warns
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
IPA names Josh Krichefski as next president
Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.
UK ad industry joins tributes in mourning for The Queen
Media owners have suspended some or all advertising.
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Well-executed purposeful ads are ‘incredibly effective’, IPA research shows
Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.
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