ipa

Oct 14, 2021

Third of budgets wasted due to poor briefing and bad comms: IPA study

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Oct 13, 2021

Well-executed purposeful ads are ‘incredibly effective’, IPA research shows

Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.

Nov 24, 2020

Five agency-brand models will define 2020s, UK's IPA finds

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

Aug 11, 2020

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.

Aug 3, 2020

Account managers could be ‘squeezed out’ of agencies, UK industry report warns

“No one has really explained what the account management team does,” said one procurement lead.

Jan 13, 2020

British advertisers condemn Facebook's refusal to ban or fact-check micro-targeted political ads

Google and Twitter have both made moves to stem lies in political advertising.