ipa
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Well-executed purposeful ads are ‘incredibly effective’, IPA research shows
Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.
Five agency-brand models will define 2020s, UK's IPA finds
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
It's do-or-die time for account management
With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.
Account managers could be ‘squeezed out’ of agencies, UK industry report warns
“No one has really explained what the account management team does,” said one procurement lead.
British advertisers condemn Facebook's refusal to ban or fact-check micro-targeted political ads
Google and Twitter have both made moves to stem lies in political advertising.
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