ios

Apr 25, 2022

Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds

Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.

Mar 23, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.

Jun 3, 2021

Advertisers flock to Android as iOS privacy feature bites

Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.

May 12, 2021

iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say.

Aug 27, 2020

Facebook warns of 'severe' impact from Apple's iOS 14 privacy push

The company alerts advertisers to reduced targeting and campaign-measurement ability, and tells publishers they could see Audience Network revenue drop by more than 50%.

Feb 13, 2020

Asia provides best ROI for mobile advertising investments, says Liftoff study

CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.