CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.
As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.
TOKYO - Toyota Motor Sales & Marketing, working with Party, has launched a game that seeks to turn consumers' attitudes about charging their phones, and presumably their cars, from "Need to charge" to "Fun to charge".
SYDNEY - The ingeniOmeter, an iOS app crafted by Leo Burnett in Sydney for Bundaberg Distilling, invites rum drinkers to analyse the true nature of their "inner being" and then recommends relevant rum-based cocktails.
The week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.
GLOBAL – Apple is in talks with News Corp to offer Fox TV shows for rent via iTunes. CBS, NBC Universal and ABC-owner Disney are reportedly also involved.
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