ios
Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Facebook warns of 'severe' impact from Apple's iOS 14 privacy push
The company alerts advertisers to reduced targeting and campaign-measurement ability, and tells publishers they could see Audience Network revenue drop by more than 50%.
Asia provides best ROI for mobile advertising investments, says Liftoff study
CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.
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