The long-term consequences of Apple’s privacy shift will be complex, experts say.
The company alerts advertisers to reduced targeting and campaign-measurement ability, and tells publishers they could see Audience Network revenue drop by more than 50%.
CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.
As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.
TOKYO - Toyota Motor Sales & Marketing, working with Party, has launched a game that seeks to turn consumers' attitudes about charging their phones, and presumably their cars, from "Need to charge" to "Fun to charge".
SYDNEY - The ingeniOmeter, an iOS app crafted by Leo Burnett in Sydney for Bundaberg Distilling, invites rum drinkers to analyse the true nature of their "inner being" and then recommends relevant rum-based cocktails.
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