While the internet of things has so far failed to revolutionise marketing, a recently revealed service from Dentsu is using data from Sharp appliances to harvest consumer insights and tailor digital advertising.
Agility Fairs & Events will work with UnaBiz to provide built-in environmental monitoring capabilities for clients.
Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.
TOKYO - Line, the Japanese mobile-messaging application, is taking steps to position itself as a service to unify connected devices and eliminate the need for brands to develop standalone apps that are likely to end up as 'zombies'.
The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.
The internet of things spells new opportunities to play a role in consumer’s lives—and brings a host of thorny privacy issues.
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