internet of things

May 3, 2023

How marketers have begun tapping smart home device opportunities

With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.

Aug 10, 2021

What your microwave knows about you: IOT data in marketing

While the internet of things has so far failed to revolutionise marketing, a recently revealed service from Dentsu is using data from Sharp appliances to harvest consumer insights and tailor digital advertising.

Mar 29, 2018

Agility ramps up digitisation of event logistics with new partnership

Agility Fairs & Events will work with UnaBiz to provide built-in environmental monitoring capabilities for clients.

Jul 20, 2017

Google relaunches Google Glass

Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.

Oct 30, 2015

Line envisions central IoT role

TOKYO - Line, the Japanese mobile-messaging application, is taking steps to position itself as a service to unify connected devices and eliminate the need for brands to develop standalone apps that are likely to end up as 'zombies'.

Aug 14, 2015

Why the internet of things should deliver services rather than ads

The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.