Holding groups take heed: Chinese marketers are changing tact from consolidating accounts with a select few partners to choosing more, specialist agencies
SPIKES ASIA - The juries for the Integrated and Creative Effectiveness categories have released their shortlists for Spikes Asia 2014. The awards take place tonight, but you knew that already.
BEIJING - McCann Erickson (ME) Beijing has reduced to a 'skeletal' staff servicing key globally-aligned accounts after a prolonged slack in demand for traditional creative-agency services, Campaign Asia-Pacific has confirmed with multiple former staff members whose contracts were terminated in March.
HONG KONG - To support the expansion of its APAC business, Waggener Edstrom Worldwide has promoted Antoine Calendrier (pictured) to general manager for China.
INDIA - Creativeland Asia has created a new integrated campaign for the launch of the Audi A6 "business luxury sedan", showcasing a lifestyle that flits from the corner office to the boardroom to the private tarmac.
Nissan has launched an integrated campaign for its X-Trail model in partnership with creative agency Whybin TBWA Tequila Melbourne in Australia.
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