BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
Holding groups take heed: Chinese marketers are changing tact from consolidating accounts with a select few partners to choosing more, specialist agencies
SPIKES ASIA - The juries for the Integrated and Creative Effectiveness categories have released their shortlists for Spikes Asia 2014. The awards take place tonight, but you knew that already.
BEIJING - McCann Erickson (ME) Beijing has reduced to a 'skeletal' staff servicing key globally-aligned accounts after a prolonged slack in demand for traditional creative-agency services, Campaign Asia-Pacific has confirmed with multiple former staff members whose contracts were terminated in March.
HONG KONG - To support the expansion of its APAC business, Waggener Edstrom Worldwide has promoted Antoine Calendrier (pictured) to general manager for China.
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