integrated
BBH wrests Mini China's integrated, creative business from Anomaly
BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
Subway taps new agencies across five Asia markets
PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
China's marketers seek specialist agencies
Holding groups take heed: Chinese marketers are changing tact from consolidating accounts with a select few partners to choosing more, specialist agencies
The final Spikes Asia shortlists are out (Integrated and Creative Effectiveness)
SPIKES ASIA - The juries for the Integrated and Creative Effectiveness categories have released their shortlists for Spikes Asia 2014. The awards take place tonight, but you knew that already.
McCann Erickson Beijing cuts creative staff
BEIJING - McCann Erickson (ME) Beijing has reduced to a 'skeletal' staff servicing key globally-aligned accounts after a prolonged slack in demand for traditional creative-agency services, Campaign Asia-Pacific has confirmed with multiple former staff members whose contracts were terminated in March.
Waggener Edstrom promotes Antoine Calendrier to China general manager
HONG KONG - To support the expansion of its APAC business, Waggener Edstrom Worldwide has promoted Antoine Calendrier (pictured) to general manager for China.
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