Jan 10, 2024

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Jul 5, 2022

Asia-Pacific Power List 2022: Axton Salim, Indofood

Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.

Jun 17, 2021

Asia-Pacific Power List 2021: Axton Salim, Indofood

Salim may be part of a family dynasty, but he’s showing himself to be adept at filling those big shoes with clever, relevant and sometimes zany campaigns.

Nov 10, 2016

Indofood misses the mark with latest Pop Mie ad

From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films

Jul 8, 2016

Instant noodles warm up European market for Indofood

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

Jan 23, 2014

Creative agencies vie for Indomie and Pop Mie noodles

JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.