indofood
Asia-Pacific Power List 2022: Axton Salim, Indofood
Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.
Asia-Pacific Power List 2021: Axton Salim, Indofood
Salim may be part of a family dynasty, but he’s showing himself to be adept at filling those big shoes with clever, relevant and sometimes zany campaigns.
Indofood misses the mark with latest Pop Mie ad
From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films
Instant noodles warm up European market for Indofood
The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.
Creative agencies vie for Indomie and Pop Mie noodles
JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.
Indofood consolidates media duties at Havas’ Arena
JAKARTA - Indonesia’s largest food company, Indofood, moved its global media planning and buying duties to Havas Media Group’s Arena in Indonesia after a competitive pitch process.
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