Ad Nut
Nov 10, 2016

Indofood misses the mark with latest Pop Mie ad

From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films

Instant noodle brand Pop Mie has launched a new ad touting its preferred choice status.

The story begins in India where street vendors are desperate to sell their goods to an Indonesian tourist. The ad then abruptly shifts to a college dorm where a student is caught munching on Pop Mie late at night.

Ad Nut is quite disappointed to see such stereotyping and would like to point out that tourists are not —as the press release states “accosted” in markets in India.

But apparently that was the director’s vision:

“It’s great to work with agency and clients who understand and appreciate my vision for the film,” says Simon Phang, the film’s director. “I was really happy with the result and as always thoroughly enjoy the experience.”


Client: PT. Indofood Tbk
Product: Pop Mie
Title: My Good Friend (Dir's Cut)
Agency: Leo Burnett
Director: Simont Phang
DOP: Soon Yun Chong
Executive Producer: Rodney & Ajeng Vincent

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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