independent

May 11, 2020

The indie agency survival guide

Specialisation is your greatest weapon.

Nov 1, 2019

Holding company acquires, then ruins, an independent

A satirical allegory about a lemonade entrepreneur who sells out to a mega-corporation is perhaps a bit too close to the truth.

Oct 23, 2019

W+K chairman lets loose on holding companies in staunch defence of independence

“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.

May 12, 2017

Hacking the (independent) agency's business model

We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.

Mar 19, 2013

UPDATED: M&C Saatchi's ex-China CEO responds to aeiou merger

SHANGHAI - Through a joint venture with local independent agency aeiou, M&C Saatchi believes it is on its way to transform its previously quiet presence in China.

Mar 6, 2013

M&C Saatchi invests in local independent to revive flagging China presence

SHANGHAI - Through a joint venture with local independent agency aeiou, M&C Saatchi believes it is on its way to transform its previously quiet, struggling presence in China.