inclusion

Dec 17, 2020

Instead of segmentation, try inclusion – it will get you more sales

Research has shown that brand share bears little relationship to the segments brands might be trying to attract.

Dec 15, 2020

Representation and balance in the newsroom thrown into spotlight

Covid-19 has both exacerbated the imbalance of news and undermined the legitimacy of many news organisations. In this critical environment, Campaign speaks to the BBC, Bloomberg and CNN on the measures they have in place to address balance and representation.

Dec 15, 2020

A dozen APAC ads that prove the industry can make a difference on DEI

A collection of great APAC campaigns that have argued for inclusion, tolerance and equitable treatment.

Dec 9, 2020

How improving DEI culture is like building a cathedral

CAMPAIGN CONNECT: Making a company more inclusive doesn't belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands' global chief culture officer, it's more like a multi-generation construction project.

Oct 26, 2020

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Oct 23, 2020

Step up or step back: inclusion is the future of our industry

Achieving equity in our industry won't be easy, but it will define success in the future.