hivestack
May 7, 2021
Campaign Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Mar 30, 2021
As outdoor life resumes in China, now is the time to invest in DOOH
China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.
Jan 14, 2021
Hivestack opens in China with The Trade Desk's Troy Yang as lead
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
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