Women to Watch Greater China 2023: Sally Ng, Hivestack
With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.
How Foxtel blanketed Australia in DOOH ads for one hour
CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.
Hivestack wins quartet of agency network appointments in Hong Kong
Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.
Hivestack inks programmatic DOOH pact with Vpon
The partnership, across Hong Kong and Taiwan, brings together Vpon's location data with the targeting and measurement capabilities of Hivestack's demand side platform.
Campaign Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
As outdoor life resumes in China, now is the time to invest in DOOH
China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.
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