hivestack

Dec 17, 2021

How Foxtel blanketed Australia in DOOH ads for one hour

CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.

Dec 14, 2021

Hivestack wins quartet of agency network appointments in Hong Kong

Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.

Jun 8, 2021

Hivestack inks programmatic DOOH pact with Vpon

The partnership, across Hong Kong and Taiwan, brings together Vpon's location data with the targeting and measurement capabilities of Hivestack's demand side platform.

May 7, 2021

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

Mar 30, 2021

As outdoor life resumes in China, now is the time to invest in DOOH

China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.

Jan 14, 2021

Hivestack opens in China with The Trade Desk's Troy Yang as lead

Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.