1 day ago

The latest Deadpool trailer is actually a (subliminal) Heinz ad

The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.

Jul 3, 2024

Kraft Heinz's CMO on marketing Western sauces to a Chinese audience

China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.

Nov 23, 2023

The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine

If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.

Aug 21, 2023

The new era of social influence: Content beyond human capabilities

From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.

Apr 20, 2023

Heinz ABC extols the virtues of 'mom-made' meals in Indonesian Ramadan campaign

AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.