If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.
The campaign was created by Wieden & Kennedy.
AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.
Company admits being 'predictably late to the party'.
Players will have access to Heinz’s 'SOS tomatoes' island from 16 March.
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