healthcare

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift their ad strategies

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Aug 16, 2022

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.

Jul 25, 2022

What does the metaverse have in store for the healthcare industry?

How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.

Jul 14, 2022

How a pharma company created an in-house creative team from scratch

Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.

Jul 11, 2022

In a post-Roe world, we need to be better at marketing healthcare to women

Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes, says a US ad agency head.

May 5, 2022

St John campaign uses siren song to good effect

A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.