healthcare

May 5, 2022

St John campaign uses siren song to good effect

A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.

Mar 30, 2022

Healthcare marketers won’t be left behind in the metaverse

Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.

Mar 17, 2022

Healthcare PR teams are facing a critical talent crunch

Can healthcare comms be sexy? To crack a serious talent shortage, agency leaders are finding creative ways to make the field more attractive for prospective talent—and looking beyond traditional PR to shop for talent.

Mar 10, 2022

Edelman Trust Barometer: Trust in healthcare plummeted amid pandemic

A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.

Nov 21, 2021

Diversity in healthcare marketing nowhere near enough

The ANA/AIMM report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.

Nov 19, 2021

Diversity in healthcare marketing nowhere near enough: ANA

The US report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.