With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.
In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
The company wants to emphasize its mission to deliver on the promise of mRNA science.
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
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