healthcare

Sep 14, 2023

The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue

With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.

Jul 11, 2023

Working With Cancer’s ‘Big C’ global creative contest opens for entries

Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.

Jul 10, 2023

From noise to nuance, the power of 'quiet storytelling' in advertising

In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift their ad strategies

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Aug 16, 2022

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.

Jul 25, 2022

What does the metaverse have in store for the healthcare industry?

How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.