healthcare

Jan 17, 2021

Health brands get ready for 2021: fads, fakes and FAANGs

Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.

Aug 14, 2020

Punk wellness: Chinese healthcare marketing targets anxious youth

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

Jun 1, 2020

What does COVID-19 mean for healthcare comms?

The pandemic could signal dramatic changes for the industry, including a depletion of physical congresses and the rise of telehealth.

Jan 3, 2020

Health versus tech: the battle for trust

Tech giants will lose out on their healthcare ambitions unless they address consumer trust.

Sep 5, 2019

David Mayo moves to Verita Healthcare

Mayo leaves GetCraft for new medical tech role.

Sep 24, 2018

Ode to female pleasure gets a lift from Serena Williams' serenade

The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.