healthcare
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Inside Moderna’s brand refresh
The company wants to emphasize its mission to deliver on the promise of mRNA science.
What does the metaverse have in store for the healthcare industry?
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
How a pharma company created an in-house creative team from scratch
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
In a post-Roe world, we need to be better at marketing healthcare to women
Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes, says a US ad agency head.
St John campaign uses siren song to good effect
A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.
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