healthcare
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The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue
With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
Working With Cancer’s ‘Big C’ global creative contest opens for entries
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.
From noise to nuance, the power of 'quiet storytelling' in advertising
In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Inside Moderna’s brand refresh
The company wants to emphasize its mission to deliver on the promise of mRNA science.
What does the metaverse have in store for the healthcare industry?
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
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