healthcare
Jan 17, 2021
Health brands get ready for 2021: fads, fakes and FAANGs
Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.
Aug 14, 2020
Punk wellness: Chinese healthcare marketing targets anxious youth
Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.
Jun 1, 2020
What does COVID-19 mean for healthcare comms?
The pandemic could signal dramatic changes for the industry, including a depletion of physical congresses and the rise of telehealth.
Jan 3, 2020
Health versus tech: the battle for trust
Tech giants will lose out on their healthcare ambitions unless they address consumer trust.
Sep 24, 2018
Ode to female pleasure gets a lift from Serena Williams' serenade
The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.
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