INSPIRATION STATION: An exhibition at the department store showcases popular virtual characters, partly to cater to first-time NFT buyers.
SPIKES ASIA – There’s no such thing as social media, according to Amir Kassaei, DDB’s global CCO, who may have set a record for the number of times a presenter said ‘bullshit’ during a single session at Spikes Asia.
Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?
HONG KONG - Fashion House The Swank has provided Campaign Asia-Pacific with a preview of its HK$2 million to HK$3 million (US$258,000 to $387,000) autumn/winter advertising campaign, which features Australian artist Ashley Wood.
SINGAPORE - BBH Asia-Pacific has hired Sydney-based independent agency The Monkeys' creative director, Noah Regan.
HONG KONG - Swire Properties has assigned Leo Burnett as its new creative agency for Pacific Place, a complex of shopping mall, office towers and hotels in the city's Admiralty district, after its latest US$258 million facelift.
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