Eschewing scare tactics, the beer brand opts to show the upside of not drinking and driving.
A VFX-heavy spot by BBH Shanghai, Eight, and Fin Design + Effects.
The brand staged games at China's border with five neighbouring countries. But it's really about the beer.
CHINA - Harbin Beer, through BBH China, is beginning a FIFA World Cup-themed campaign with a spot created specifically for Hei Long Jiang Province, the brand's point of origin.
SHANGHAI - Budweiser’s social-media and digital accounts go to AKQA, while Anheuser-Busch (AB) InBev’s incumbent, VML IM2.0, retains the Harbin account.
SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins