HONG KONG - An NGO campaign by Grey Group Hong Kong seeks to raise awareness around the ongoing practice of sex-selective abortion.
To celebrate its performance over the past 12 months, Grey Group Hong Kong took its more than 100 staffers on a 4-day, expenses paid company trip to Seoul in mid-April. No tour buses or early start times for this group; the staff enjoyed free time to use however they liked, be it shopping in Dongdaemun Market or partying Gangnam style (where the hotel was conveniently located). The trip also included the agency’s annual dinner, with this year's theme, 'Free D Bathrobe Tour'.
HONG KONG - Grey Hong Kong has delivered a new thematic campaign for local fast-food chain Maxim’s MX, promoting the innovative nature of its newly launched product, the MX double chicken bowl and hotpot.
HONG KONG - Grey Hong Kong has hired two ‘young and aggressive’ new bloods: Australian-born Malaysian-Chinese Eric Leong as senior strategic planner and 10-year digital veteran Alison Teh from Malaysia as digital director—both from McCann Worldgroup.
HONG KONG - Brand’s Essence of Chicken has launched a new campaign promoting brain health through two 'magic' nutrients which combats damage cause by oxidative stress from the age of 25.
HONG KONG - Grey Hong Kong has brought in Kym Ma to take on the reins of creative director, effective immediately.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins