The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.
Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.
Find out more about the potential of this government-led initiative on the events and exhibitions industry.
The high number of new venue openings in recent years presents untapped potential for event organisers.
China's roadmap for the Greater Bay area reinforces existing roles for each major city in the region and should have little effect on the convention and exhibition business.
DOC DMC makes the trip to find out.
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