greater bay area
Marketing’s new innovation lab: China’s Greater Bay Area
The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.
Shenzhen World to put user experience at its core
Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.
CEI's Greater Bay Area report is live
Find out more about the potential of this government-led initiative on the events and exhibitions industry.
Is Macau the missing puzzle piece in Greater Bay MICE potential?
The high number of new venue openings in recent years presents untapped potential for event organisers.
No big surprises in government's Greater Bay plan
China's roadmap for the Greater Bay area reinforces existing roles for each major city in the region and should have little effect on the convention and exhibition business.
Is the Hong Kong-Zhuhai-Macau bridge good for groups?
DOC DMC makes the trip to find out.
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