Staff Writer
Mar 28, 2019

CEI's Greater Bay Area report is live

Find out more about the potential of this government-led initiative on the events and exhibitions industry.

CEI's Greater Bay Area report is live

CEI’s Greater Bay Area report spotlights key cities Hong Kong, Shenzhen, Guangzhou, Macau as well as Zhuhai to showcase the impact of the government-led initiative on the events and exhibitions industry.

Being an industry that is largely driven by infrastructure development, the exhibitions business, especially that in Hong Kong, is expected to benefit greatly from the Hong Kong high-speed rail and the Hong Kong-Zhuhai-Macau bridge launched in 2018.

At the same time, new venues are being built in neighbouring Shenzhen and Guangzhou, not to mention the vast number of world-class hotels in Macau. We speak to organiser representatives such as the Hong Kong Exhibition & Convention Industry Association and UFI to look into Hong Kong’s continuous role as the gateway to China as the Greater Bay integration plan takes shape.

This is due to Shenzhen’s increased profile as a viable alternative to Hong Kong. Thanks to a booming tech sector, the southern Chinese city has seen tremendous real estate growth especially in the Nanshan district. The Shenzhen World Exhibition and Convention Center, slated to open later in mid-2019, promises more space and a more digitally integrated experience for organisers and visitors.

We also want to bring attention to a couple of collaborations initiated by venues within this mega zone which are likely to benefit up-and-coming cities such as Zhuhai and the venues there.

As Mark Cochrane, UFI regional manager, APAC, says, the Greater Bay Area is not a story that can be told in one or two years. CEI will continue to watch this space to keep you informed about the policies and developments from this initiative.

 

Source:
CEI

Related Articles

Just Published

11 hours ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

12 hours ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

13 hours ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

13 hours ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.