CULTURAL RADAR: Ambition is outdated now, what’s coming in its place?
There is mounting anecdotal evidence that adland is seeing a rise in ‘boomerangs’ as talent realises the grass is not always greener. Adland must improve the industry’s workplace culture, fulfilment and wellbeing to capitalise.
As agencies and marketing teams increasingly outsource their core offerings, freelancers are being inundated with requests. But issues such as reskilling, timely payments, and burnout are prevalent.
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.
According to agency leaders in the region, employers are battling growing wage inflation, a shift of power in the recruitment process, and a stronger demand for flexibility.
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