google home
Nov 6, 2018
'Human-like' voice search a major brand asset — if properly deployed
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
Mar 16, 2018
Two-thirds of advertisers plan ads for voice-activated devices this year
As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.
Feb 14, 2018
Time to decide which AI to talk to
With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.
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