May 28, 2020

JD.com partners with short-video site ahead of annual promotion

E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.

Jan 24, 2014

Weekly wrapup: ANA's fake-nose fail, Gome's talking box FTW

ASIA-PACIFIC - A costume nose causes trouble for Japanese airline ANA, while a Chinese retailer enhances its human side via confessions in a dark booth. Plus, we review the top stories of the week, a Twitter conversation hooks us with fishy puns and Isaiah Mustafa saves men from poor judgement.

Jan 20, 2014

Gome's talking box helps Chinese send verbal love to parents

BEIJING - Thanks to a Chinese New Year campaign for Chinese electronics retailer Gome, created by JWT, some empty-nesters will be receiving something extra along with a gift from their children this season.

Jul 24, 2012

CASE STUDY: JWT helps Gome woo interns with viral campaign

BEIJING - Gome Electrical Appliances tasks JWT Beijing with helping its brand connect with young consumers by leveraging a unique resource—the company's summer interns.

Jul 28, 2011

Gome awards creative business to JWT Beijing

BEIJING - Gome, one of China’s largest electrical appliance retailer Gome has handed its creative account to JWT Beijing.

Mar 17, 2011

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.