To appeal to Gen Z, established brands should never try at all costs to act as if they are young. On the contrary, because of their easy access to vast troves of data, Gen Zers value authenticity.
McCann study also shows Malaysian and Indonesian Gen Zs are more often looking for the next cool thing, Korean Gen Zs feel the least pressured to be constantly busy, and Chinese youth would pay most for a brand that supports shared issues and values.
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
Everyone’s talking about Clubhouse, but Discord may be the new frontier.
Learn how to make compelling videos for a demographic that requires strong content and relatability.
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