With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.
Dairy Management turns to young interns for inspiration.
In the realm of digital convenience, key opinion leaders and key opinion consumers continue to play an important role in the marketing of luxury fashion and beauty products, said a senior analyst at Euromonitor International.
In the midst of a global pandemic and a 21st-century cold war, Chinese culture has looked inward and is taking conservative turns on multiple fronts
On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.
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