Nov 13, 2023

Obsessed: Tapping into the power of superfandom in APAC

Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.

Aug 9, 2023

Younger consumers are expecting brands to play a role in society: Zeenia Bastani

In a chat with Campaign India, Maybelline New York & NYX professional makeup's GM, shares insights on how tech is changing the beauty game, what younger consumers expect from brands, and more.

May 2, 2023

Alibaba holds the largest Taobao Maker Festival in eight years

Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.

Apr 13, 2023

Grey is the new black: Is fashion finally embracing older women?

Fashion is exalting women in their 60s and beyond, but it’ll take more than a few high-profile campaigns and covers to shake the deep-rooted obsession with youth.

Apr 9, 2023

When ‘best value’ and ‘personal values’ clash: The Gen Z dilemma

If your brand’s core value proposition hinges on being cheap and fast, eventually you’ll lose out to someone doing the same thing cheaper and faster.