genz

Oct 5, 2021

How to redefine luxury for Gen Z

To appeal to Gen Z, established brands should never try at all costs to act as if they are young. On the contrary, because of their easy access to vast troves of data, Gen Zers value authenticity.

Aug 12, 2021

APAC Gen Zs feel more empowered to change brands for good

McCann study also shows Malaysian and Indonesian Gen Zs are more often looking for the next cool thing, Korean Gen Zs feel the least pressured to be constantly busy, and Chinese youth would pay most for a brand that supports shared issues and values.

Aug 5, 2021

Gen Z isn’t influenced by brand vaccine campaigns

A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.

Jul 27, 2021

Millennials are optimistic about brand values and activism. Gen Z is not

A study by MullenLowe shows Gen Z expresses ambivalence towards brands.

Apr 21, 2021

The download on Discord: How brands can take advantage of Gen Z’s new chat app

Everyone’s talking about Clubhouse, but Discord may be the new frontier.

Mar 19, 2021

Campaign Crash Course: Creating compelling videos for Gen Z

Learn how to make compelling videos for a demographic that requires strong content and relatability.