Lynxeye Consultants will work to expand the appeal of the now Chinese-owned sports car brand.
SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.
SHANGHAI - Swedish carmaker Volvo, which was acquired by the Zhejiang-based China auto car giant Geely in 2009, has moved its creative account in China from Sapient Nitro.
SHANGHAI - Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
GLOBAL - Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.
HANGZHOU - Geely has announced today that it has officially opened its online flapship store on Taobao Mall, marking it the first auto brand to open an online store in China.
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