game changers
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
How gaming communities insist on smarter marketing
GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.
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'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers
GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.
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Campaign's Game Changers 2022: Highlights of sessions
Campaign's ongoing coverage of Game Changers happening in Singapore on Nov 9, 2022.
Wanna play in esports? Takeaways from Game Changers
Our editors covered this morning's just-concluded conference, gathering key insights and quotes from the many brand leaders who shared their experiences in the gaming and esports space.
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